Journal of Management Policies and Practices

Influence of Quality Practices on Cultural Satisfaction at Work in Africa: Case of Ivorian Agro industrial Firms
Nourougo BAMBA

Abstract
The International Organization for Standardization (ISO) standards, whose major challenge is customer satisfaction in markets that have become global, have the lowest certification rate in Africa. The purpose of this article is to highlight the mixed capacity of their practices to improve the cultural satisfaction of African workers (internal clients). A mixed empirical study (qualitative and quantitative) was carried out on a sample of 103 employees of ISO-certified Ivorian agro-industrial companies and basically involves multiple regressions. The results of the main components analysis confirm the dimensions, control, infrastructure and human resources of ISO quality practices and then reveal the family and collectivist dimensions of cultural satisfaction that are valuable for workers; the hypothesis tests highlight very different effects from the three dimensions mentioned. They are respectively mixed, insignificant and significant for the control, infrastructural and human dimensions of these practices of Western origin imposed in Africa and elsewhere. Family cultural values remain at the heart of the challenge and hope is born of procedural collectivism.

Full Text: PDF     DOI: 10.15640/jmpp.v6n1a2